Rheindorf Hospedagens homepage · booking engine + direct bookings
How we built, for a Brazilian hospitality property, the complete infrastructure of direct bookings: integrated booking engine, conversion-optimized website, Meta Ads campaigns with Pixel + Conversion API. Goal: reduce dependency on OTAs (Booking, Expedia, Airbnb).
Rheindorf Hospedagens homepage · booking engine + direct bookings
Anyone who runs a hospitality property knows the arithmetic of the lesser evil: Booking, Expedia and other OTAs bring customers but keep commissions between 15% and 25% per night. On an average seasonal revenue, that's tens of thousands of euros staying in the channel instead of the property. But disintermediating is risky: if you drop the OTA without a strong direct channel, you disappear.
Rheindorf Hospedagens came to us with exactly this situation. The brief:
The strategic challenge: the site is the window, the booking is the store, ads are the billboards on the street. Three elements that need to play the same music.
You can't run "good campaigns" without a site that closes. And you can't build a good site without tracking that measures its learning.
Integration of a performant booking engine (calendars, seasonal rates, availability sync), payment gateway, multilingual automatic confirmations.
Hero with "Check availability" CTA always visible, curated photo gallery, social proof, FAQ addressing the doubts that slow bookings down.
Double tracking (browser + server) resistant to cookie blocks and iOS ATT. Meta learns from real data, not guesses.
Geo-targeted prospecting (traveler origin markets) + retargeting for those who viewed room/dates and didn't complete. Rotating creative sequences.
"In hospitality the real KPI isn't ROAS. It's the share of direct bookings on the total. That's where you measure whether you're still dependent on Booking or not."
— Guiding principle of the project
The infrastructure is alive and learning. Every month the funnel structure is reviewed based on data collected via the Conversion API.
Calendars, seasonal rates, real-time availability, payment gateway, multilingual confirmation emails.
Persistent "Check availability" CTA, curated image gallery, social proof, FAQ, secondary contact form.
Full setup on browser and server side. Event deduplication, resilience to cookie blocks and iOS ATT.
Geo-targeted prospecting on origin markets, retargeting on those who viewed room/dates, rotating creative sequences.
Photography + copy designed for feed and stories, differentiated by funnel stage (discovery vs cart recovery).
Reporting on direct bookings, cost per booking, ROAS, direct-vs-OTA share.
Rheindorf was born from our Meta Ads for Hospitality service. Booking engine + Pixel + Conversion API + campaigns. Realistic ROAS of 4-8x in the first 3 months.
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Book a free audit. In 30 minutes we assess your situation and show you how to recover margin on bookings.