Service 01 · The Reframe

Brand Reframing
for companies with heritage.

We regenerate existing brands with outdated communication. New visual and verbal system, without betraying your soul. 4-phase method, results in 6-8 weeks.

Book free audit How we work
Who it's for

3 signs it's time to refocus.

If you recognize yourself in at least one, brand reframing is what you need.

Your logo is 15 years old

The symbol that represented you in 2010 today makes you look stuck. Younger customers don't recognize it, longtime ones notice but don't say it.

Your social speaks another language

You post but nothing sticks. Tone is formal, visuals look like PowerPoint slides. The audience is elsewhere and you don't know how to reach them.

Your website doesn't convert

Traffic is there, contacts are few. People land, glance, leave. The problem isn't traffic: it's what they see when they arrive.

What's included

A full system,
not a logo facelift.

Reframing isn't an aesthetic restyling. It's the redesign of how your brand is seen, speaks and appears — on every surface it exists on. Here's what we deliver at the end of the project.

  • New identity system

    Logo, palette (HEX/RGB/CMYK/Pantone), typography, iconography, graphic patterns.

  • Rewritten tone of voice

    How your brand speaks: vocabulary, key phrases, things to avoid, copy examples for every channel.

  • Complete brand book

    PDF + Figma source. Every usage rule, every variant, every context documented.

  • Ready-to-use templates

    Social posts (Canva/Figma), decks, email signatures, business cards, letterhead.

  • Rollout on site and channels

    New system applied to website, social profiles, sales materials. Nothing left "old".

The method

4 phases. 6-8 weeks. Zero surprises.

01
Week 1

Audit

We analyze current brand, competitors, audience. What works, what doesn't. Concise document delivered in 5 days.

02
Weeks 2-4

Creative reframe

3 visual directions proposed, 2 revision rounds, final direction chosen together. Concept + narrative territory.

03
Week 5

System

Final palette, typography, applications: brand book, templates, operational guide.

04
Weeks 6-8

Rollout

Applied to website, social, sales materials. Training your team. Source file transfer.

Case study

NeumaRadio · New identity for an emerging radio-brand

Built from scratch: logo, system, website with motion signature, distinctive tone of voice.

Case study NeumaRadio: home page with breathing animation and golden spiral
See all case studies
Frequently asked

Things we get asked most often.

How much does brand reframing cost?

Cost depends on the scope of the system. Basic reframing (logo, palette, typography, tone of voice, brand book) starts at €6,000; full project with website/social/sales rollout reaches €15,000-25,000. Custom quote after a free initial audit.

How long does delivery take?

Standard method is 6-8 weeks: 1 week audit, 2-3 weeks creative reframing with 2 revision rounds, 1 week system, 2-3 weeks rollout. Larger projects can extend to 10-12 weeks.

Do you throw away my current brand?

No. Brand reframing is the opposite of full rebranding: we start with an audit of what works and update what doesn't speak anymore. Often the logo evolves, it isn't overturned. The difference shows, your soul stays.

What do I get at the end?

Complete brand book (PDF + Figma), logo in all variants (SVG, PNG, WebP), palette codes, licensed typography, documented tone of voice, Canva/Figma templates, ready sales materials. Everything transferred to cloud, 100% your ownership.

Is your brand out of focus?

Book a free audit. In 30 minutes we tell you what we'd change and how. No commitment, no 40-slide decks.

Book free audit