Service · Meta Ads for Hospitality

Meta Ads
for hotels, B&Bs and boutique stays.

Facebook + Instagram campaigns to bring guests directly to your website. Booking engine, Pixel, Conversion API, retargeting. Realistic ROAS 4-8x in first 3 months.

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Who it's for

3 signs it's time to stop giving 20% to Booking.

Booking eats your margin

Commissions 15-25% per booking. On a €150 room per night that's €22-38 gone. Multiplied by every night of the year: real money.

You're invisible in your niche

On Booking you're one of 500. Guests come for the platform, not for you. Zero relationship, zero retention. Next year they'll compare again.

You have great content, nobody sees it

Beautiful location, unique breakfast, mountain view. But 200 people scroll on Instagram and organic reach is dead. Paid ads solve this.

What's included

Not just campaigns.
The whole direct-booking machine.

A well-tuned Meta Ads setup brings 20-40% of bookings out of the OTA circuit. Requires 3 things working together: booking engine on your site, proper tracking (Pixel + Conversion API), campaigns with the right creative and audience.

  • Direct booking engine

    Integration with WuBook, Vertical Booking, SimpleBooking or custom. Guests book directly on your site.

  • Geo-targeted campaigns

    Interest audiences (culture, food, nature, sports), lookalike from past guests, geographic focus on the origin markets.

  • Pixel + Conversion API

    Dual browser + server tracking. Resistant to iOS ATT and cookie blocks. Meta learns on real conversions, not assumptions.

  • Retargeting on abandoned bookings

    Whoever viewed room/dates and didn't complete gets remarketed with dedicated creative + micro-offer. Warm audience.

  • Monthly ROI dashboard

    Report focused on direct bookings, cost-per-booking, ROAS, direct-to-OTA ratio. No vanity metrics.

The method

3 phases. Continuous management.

01
Weeks 1-2

Setup

Booking engine audit, Pixel + Conversion API installation, ad account, business manager, first audiences.

02
Weeks 3-8

Learning

First campaigns (prospecting + retargeting), creative A/B, audience optimization, budget calibration.

03
Weeks 9+

Scaling

Budget scaling on winning combinations, new creative every 3-4 weeks, monthly ROI report, quarterly reviews.

Case study

Rheindorf Hospedagens · Direct booking machine

Direct booking engine + Meta Ads for a Brazilian hospitality property. Goal: reduce dependency on Booking/Expedia commissions.

Case study Rheindorf Hospedagens: direct booking engine + Meta Ads campaigns
Read the full case study
FAQ

Things we get asked most often.

How much does a Meta Ads campaign for hotels cost?

Management fee starts at €800/month for small structures. Media budget separate, starts at €500/month, ideally €1,500-3,000/month for stable results.

When do I see first results?

First tracked conversions in 2-4 weeks. Full learning after 8-16 weeks. Realistic ROAS of 4-8x after this period.

Which booking engines do you integrate?

WuBook, Vertical Booking, SimpleBooking, Booking Expert. Or custom. Requirement: proper Pixel + CAPI on booking-completed events.

Do we have to leave Booking?

No. Meta Ads work in parallel with OTAs. Goal is reducing OTA dependency progressively (from 80-90% down to 40-50%) to save commissions.

Ready to escape Booking?

Book a free call. In 30 minutes we assess your situation and tell you how to recover margin on your bookings.

Book free call