Citozeatec USA homepage · B2B e-commerce with restricted access and biotech catalog
How we built, starting in 2023, the digital infrastructure of a biotech distributor active in the United States: custom B2B e-commerce, dedicated sales rep portal, real-time order dashboard. A project that integrates online sales, on-the-ground reps and back office into a single architecture.
Citozeatec USA homepage · B2B e-commerce with restricted access and biotech catalog
Citozeatec USA distributes biotech products across the United States. The customer isn't "the user who discovers a product and adds to cart": it's a corporate buyer with a custom price list, negotiated payment terms, an assigned area rep, recurring reorder needs and shipping-status visibility. Behind the buyer, a back office needs to see what's happening in real time.
Standard e-commerce platforms (Shopify, base WooCommerce) can't handle this complexity without a stack of plugins that quickly become ungovernable. The client's brief was clear:
The engineering challenge: build a single platform where three different experiences (buyer, rep, admin) coexist without confusion, and where the data flowing through them is always the same.
We avoided the temptation to "stitch together" three different apps. The project was born with a single data foundation and three dedicated interfaces.
Customers, price lists, products, orders, commissions: a single relational schema. Every interface reads and writes from the same source of truth.
Buyer (catalog + their price list + order history). Rep (their customers + order entry + commissions). Admin (full visibility + configuration).
Bidirectional sync with the client's ERP: customer records, warehouse availability, shipping status. The "true" data stays in one place.
Since 2023 we've been on retainer: new features every cycle, evolution guided by real usage. The platform isn't "delivered": it's lived-in.
"In B2B, the real competition against your site isn't another site: it's fax and phone. You win when ordering online is genuinely more convenient than calling the sales rep."
— Guiding principle of the project
Not a "hand it over and goodbye" project. An ecosystem that keeps growing features, integrations and metrics over time. What follows is the current snapshot.
Catalog with technical spec sheets, per-buyer price lists, quick reorder, order history, shipment tracking.
List of assigned customers, order entry on behalf of the customer, commission calculation, visit calendar, internal notes.
Full admin visibility: incoming orders, stock alerts, trends per territory/rep, filters and export.
Sync with the client's ERP for customer records, warehouse, pricing, shipping status.
Login with granular permissions: what the buyer sees, what the rep sees, what the admin sees. Zero overlap.
Continuous roadmap: every cycle introduces new features suggested by real usage, not by an upfront spec doc.
Citozeatec USA was born from our B2B E-commerce & Sales Rep Portals service. Custom development for SMEs: complex catalog, per-customer pricing, ERP integration, real-time dashboard. From idea to live store in 8-12 weeks.
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